Discover the FUJINON UA Box Lens family. Launching in September 2026, the UA94x8.7 joins the UA70x8.7, UA107x8.4, and UA125x8 in the lineup. See how each lens delivers its own distinctive visual signature through real-world footage.
– by Jürg – Watch on YouTube
Behind the scenes of the "Magic City" commercial
– by Jürg – Watch on YouTube
Combined with the 44x33mm large-format sensor of the FUJIFILM GFX ETERNA 55, the FUJINON GF19-35mmT3.5 PZ OIS WR delivers a visual experience that transcends conventional cinematography. With an ultra-wide-angle range equivalent to approximately 15-28mm in full-frame terms, it combines expansive image quality with exceptionally fine detail. The rich tonal gradation typical of large-format photography, along with the wide dynamic range of F-Log2 C, captures even the subtlest nuances of light. This lens is engineered to accurately reproduce size, depth, and detail in every single image.
– by Jürg – Watch on YouTube
This versatile power zoom lens covers focal lengths from medium-wide-angle to short telephoto and is ideal for a wide range of film projects. It offers creative flexibility and streamlined workflows, making it particularly suitable for smaller production teams. Combined with the rich tonal range, precise imaging, and exceptional resolution of the GFX system, this lens fully utilizes the potential of the large-format sensor, capturing even the finest details.
– by Jürg – Watch on YouTube
"Nostalgia and Reminiscence"
– by Jürg – Watch on YouTube
“Dove Sono Mamma e Papà? (Left Alone)” is a short film that combines narrative sensitivity and cinematic craftsmanship, offering a nuanced exploration of the medium-format cinematography of the Fujifilm GFX ETERNA 55. Directed by Fabio Rao and filmed by Oscar-winning cinematographer Mauro Fiore ASC, the film serves as a case study of how image format, visual intention, and storytelling can be harmonized when technology is used as a narrative partner rather than a dominant element.
– by Jürg – Watch on YouTube
Arthur Gault explains how the B-camera team on The Voice France used the new FUJIFILM GFX ETERNA 55 to capture cinematic backstage moments, interviews and beauty shots for the live broadcast. By introducing large-format capture and cinema lenses, the production team aimed to give one of television’s biggest shows a more cinematic look.
– by Jürg – Watch on YouTube
The visual showcase ”MAGNA ETERNAL” by Cinematographer Richard Götze and Director/Composer Joakim In-Soo Andersson, shot on FUJIFILM GFX ETERNA 55. Rooted in the Nordic landscape and mood, the film is built around a series of scenes designed to explore and push the sensor in different ways. Each moment explores light, contrast and texture, paired with beautiful vintage optics to shape the look and character of the image.
– by Jürg – Watch on YouTube
„MAGNA ETERNAL“
– by Jürg – Watch on YouTube
