RED BTS | ALPINE F1 2026
Take a look behind the scenes at the Alpine F1 Team as director Josh Ward, Head of Content Joe Jones, and their team create the reveal film for the team’s new F1 livery and corporate identity. With only eleven teams in the sport, the competition extends far beyond the racetrack. The annual launch offers an opportunity to set the tone for the season, showcase the team’s identity, and excite fans around the world. Josh walks us through the creative process behind the film—from bringing together Alpine’s road and race cars to developing a dynamic visual approach that keeps the new car under wraps until the final reveal. Shot on the RED KOMODO-X using Atlas Anamorphic lenses.
– by Jürg – Watch on YouTube

